If you’re going to give gifts and thanks you to your clients, prospects, networks, referral sources, ask yourself this
Am I giving to just purely give or am I giving to get?
There isn’t a problem with either, just understand that if your outcome is to create brain chemicals, trust, bond and loyalty then it won’t occur if you are giving to get.
This is just one small example of how service providers shoot themselves in the foot everyday and why transforming your referrals, word of mouth opportunities and client retention is so easy to do.