Over the past 7 years how I look at referrals has definitely changed.
When I first started out, I was all about the level 10 referral and nothing else.
It was either they knew enough about my service and they were ready or it was a waste of time.
Then I started to understand the red, yellow, green philosophy.
The majority of people these days are red and yellow. They know they want a solution but they just aren’t quite sure which one.
This is where level 6,7,8 referrals are a MUST and can ensure that you can grow your business consistently.
If you focus is on only level 10 referrals then you are shooting yourself in the foot and missing out on so much more opportunity and sales.
I shot this quick little video to show how I ensure my transformational thinking takes place on referral opportunities.