You may be wondering – how come my competition has 50,000 Facebook fans, while I only have 500?

Simple. Your competition most probably knows how to work social media to his advantage. While you were busy encouraging people “to please like my page,” your competitor is busy using his time writing and posting relevant information for his fans that fans can’t help but subscribe to his helpful and interesting blogs.

Same amount of effort, but different results, right? The secret is to learn certain tricks on how to improve the audience’ familiarity to your or your business’ name.

Here are some tips which are worth considering.

Find, follow, and build relationships with people in your industry

Start following them, participating in discussions, and engaging in conversations. Find and follow other influential bloggers and retweet their content. Follow back anyone who follows you. Participate in Twitter chats and hashtag conversations like #FollowFriday (#FF). Start following some of the people your followers (and the people you’re following) are following, too.

Guest Post

Guest posts are excellent ways to expand your reach. It helps you to reach readers that you weren’t able to reach beforehand by tapping into an unfamiliar community. Guest-posting is like being invited to speak at a fully packed conference – prior to the conference, not many people might know who you are or what you do but after your talk, people will know about you and will most likely want to know more about you and your business.

Interact with fans and followers

Just as you should be regularly sharing educational, insightful content, you should also be monitoring your presence and interacting with your fans and followers. Ask questions, be engaging, and participate in discussions to create a presence worth following. Remember, the more you interact, the more people will be familiar with your name, and the relevant information you share.