Customer Relationship management is the strongest and the most efficient approach in maintaining and creating relationships with customers. Customer relationship management is not only pure business but also building strong personal bonds with people. Development of this type of bonding drives the business to new levels of success.

A CRM system is not only used to deal with the existing customers but is also useful in acquiring new customers. The process first starts with identifying a customer and maintaining all the corresponding details into the CRM system – which is very easily and efficiently done by an integrated CRM system.

Below are some more good reasons to use a good customer relationship management program.

The ultimate purpose of CRM, like any organizational initiative, is to increase profit. In the case of CRM this is achieved mainly by providing a better service to your customers than your competitors.

CRM not only improves the service to customers. A good CRM capability will also reduce costs, wastage, and complaints (although you may see some increase initially, simply because you hear about things that without CRM would have stayed hidden).

  1. It allows you to register your leads and contacts. You never know when a lead is ready to buy from you. Probably not today anyway. Keep them warm. It is never too late to start organising your customers and contacts. You need some basic categories to make your data efficient so that you can implement your CRM strategy to fulfil their needs.
  2. All the details in CRM system is kept centralised which is available anytime on fingertips. This reduces the process time and increases productivity.
  3. Effective CRM also reduces staff stress, because attrition – a major cause of stress – reduces as services and relationships improve.
  4. Sales force automation, also known as sales force management, sales force automation is meant to prevent duplicate efforts between a salesperson and a customer. A CRM system can help achieve this by automatically tracking all contact and follow-ups between both sides.
  5. In CRM system, customers are grouped according to different aspects according to the type of business they do or according to physical location and are allocated to different customer managers often called as account managers. This helps in focusing and concentrating on each and every customer separately.
  6. CRM enables instant market research, opening the lines of communications with your customers gives you direct constant market reaction to your products, services and performance, far better than any market survey.
  7. It makes your most valuable asset, customer data, updated and within your reach. People change jobs. Have you ever experienced someone leaving you, and nothing is left behind? The pipeline wasn’t up to date. The contacts wasn’t updated. The important contacts wasn’t registered – because all relevant information was stored locally.
  8. Good CRM also helps you grow your business-customers stay with you longer; customer churn rates reduce; referrals to new customers increase from increasing numbers of satisfied customers; demand reduces on fire-fighting and trouble-shooting staff, and overall the organization’s service flows and teams work more efficiently and more happily.