We hear it over and over, the holidays are a slow time of year for doing business. Don’t you believe it! This is all in your mindset. With all the holiday parties, events, and family visits, the holiday season provides some of the best networking opportunities of the entire year.
Take note of these tips on how to get ready for this year’s holiday season.
Say ‘Yes!’ to all those Holiday Parties and Events
Well, maybe not to everything, but if you’re looking to fill your pipeline with new people, you’ll meet them at everything from the neighborhood open house to the office party, as well as those special holiday business networking events. Attending holiday events is also a good way to follow-up with the people you already know, such as your clients, business acquaintances, associates, referral partners, and friends and family.
Send out Holiday Greetings
This is a perfect time of year to send cards, letters, emails, and newsletters. It lets people in your network know you are thinking about them. And while you’re at it, you can send them to the people you’ve just met at all those holiday parties you’ve been going to.
Be prepared for each event you attend
Be ready to clearly and concisely tell people what you do and who you do it for, have a prepared introduction that rolls off your tongue. Always have your business cards handy! And while you’re at it, don’t be afraid to schedule follow-up meetings in the moment, as long as it feels appropriate.
Prepare some questions to get the conversation going
“How do you know the host/hostess?”
“Who do you know at this event?”
“What has been the highlight of your year?”
“How’s the family?”
“What plans do you have for next year?”
“How was business this year?”
“Tell me more about what you do and how I can help you.”
“What kinds of clients are you looking for these days?”
(Be prepared to answer these questions as well!)
The holidays are a fantastic time of year to continue building your relationships through networking. Stay in the right mindset and take advantage of each opportunity. Best wishes for a wonderful holiday season and a happy 2017.