In a world where there are thousands of new start-ups formed every day, simply having a great idea and a great team isn’t going to cut it. You need to back up ideas with action. And the best pick-up point is growing your business.

Why must you, here are some good reasons.

To increasethe possibility of getting referrals and additional business

Most people who grow their network have this main purpose in mind.The obvious benefit of growing your network through networking events is that the referrals that you get through networking are normally high quality and most of the time are even pre-qualified for you. You can then follow up on these referrals/leads and turn them into clients. So you are getting much higher quality leads from networking than other forms of marketing.

You have access to the best advice

Having like-minded business owners to talk to also gives you the opportunity to get advice from them on all sorts of things related to your business or even your personal life and obtaining that important work-life balance.Networking is a great way to tap into advice and expertise that you wouldn’t otherwise be able to get hold of. Knowing people who can test your ideas and help you sharpen and hone your thinking. Knowing people who can help you learn from their own first-hand experiences – and mistakes (which can teach you the best lessons you need to learn also).

Knowing people with great contacts or connections

If you want a really successful business, then you need to have a great source of relevant connections in your network that you can call on when you need them.Networking provides you with a great source of connections, and really opens the door to talk to highly influential people that you wouldn’t otherwise be able to easily talk to or find.

Knowing the right people is the difference between getting the chance to pitch to CEO rather than being shown the door. It’s the difference between getting a face to face meeting vs getting your emails ignored and passed around.

You are associated with the right crowd

The people that you hang around with and talk to do influence who you are and what you do, so it is important to be surrounding yourself with positive, uplifting people that help you to grow and thrive as a business owner. You need people who will inspire you and feed you with the best beneficial information you very much need to get an edge in business.

You get an opportunity to help others

To survive in business, you must not be “all take and no give.” There is much satisfaction to be gained in helping others also in any way you can. Growing your network will open doors for you to be able to do this. Always remember – a good deed will most likely result in a good word – which can turn in good opportunities for business.