When running a business, it is easy to just say a quick “thanks” as your customers go out the door. But how do you create a system which makes them come back an endless number of times?
Here are some suggestions which will help keep the system moving.
Wow One Customer
Throw rational thought out the window and WOW one customer. Stories of amazing customer service overtures fill the air—it’s time to let your company be the story of the day.
Give a customer service experience so delightfully over-the-top that one lucky customer will have a great story to tell. If you’re creative enough, that customer’s family, friends, and social media acquaintances will be retelling the story for days and weeks to come.
Be there to help them forget their never-ending routines
Provide a respite to your customers from their lives. While this is at the heart of restaurants, coffee establishments, give your patrons a place to rest. This is important for those parents, husbands and others. Knitting shops excel at this. By having your customers spend time in your store gives them ideas about new things they need.
Sometimes, the gift of “rest” is what customers are looking for. Fashion your business in such a manner that helps customers temporarily forget problems, comfortably sit, have something to read or watch, or better – someone to speak with. Do this and you will surely see them coming back.
Give a Reward
Sometimes a simple freebie can go a long way. Consider sending your customers a coffee shop gift card, some company swag, or tickets to a ball game to let them know that you’re grateful for their business (this can be great publicity for your company, too, if your customers take to social media to share pictures of their exciting new freebies).
Or, just plain say “thank you” each and every time they give you business
Among the very best ways you can convey your appreciation to your customer, is to personally and verbally, thank them for doing business with you.If you do nothing else, at least do this ONE thing.
Everyone wants their business to be set apart from the others as being the place that customers go to for their needs. Everyone wants to be appreciated. It is well known that customers typically do not put price at the top of their list when asked about the reasons they choose a store. The number one reason is feeling appreciated. Take that philosophy and be sure you extend it to your customers.