While the battle for customers is sometimes based on price or features, it often is more emotional – a matter of demonstrated care and consideration for the customer’s attention.

For every business owner, it’s critical to figure out how to make a customer feel special. In nearly all markets and fields, customer service dictates what businesses do. The idea is that those who best retain a customer base or build on an existing clientele will eventually take market share from others. These challenges lead business teams to compete directly for customer loyalty.

If you are looking at how to make a customer feel special, here are some of the most common ways that business leaders go about this process.

Treat your Customers Right – Genuinely Interact

Happy customers who get their issue resolved tell 4 to 6 people about their experience. So that’s a way to significantly influence the word of mouth about your business. Don’t act as a nameless or faceless business; genuinely talk with your customers as a person representing the business. Address your customers by name, and tell them your name at the very beginning of your interaction.

Train staff to pay attention to customers and address their needs. In providing good customer focus, it’s important to make sure that the people who interact most with the customers are the people who are operating on the principle of customer focus.

Always Listen – Hear What Your Customers are Saying

At a time when it’s easy to have a two-way dialogue with your customers, it’s important to truly listen. When listening to your customers, take into account what changes your business should make from this feedback, and then follow through. Your customers are the lifeblood of your business, and not dealing with the reasonable requests could cause backlash.Behind every sale is a human being  and they appreciate being special and unique  So as part of your preparation to take action and think about what they need, want and have to say.

Follow Through on Your Word – Follow Up on Promises

Your word is your bond. Following up on your promises helps show the transparency of your business, while helping to build a feeling of trust and dependability with your audience.

Have support contacts available to customers in case they have inquiries or problems. One of the best ways to make customers feel special is to allow them to contact the business in the way that they want. Having a direct phone number, for example, can make customers feel valued, and also helps them to pursue modification of goods or services agreements in a better, more efficient way.

Manage the expectations of your customers to ensure realistic goals are set and can be met. By remaining consistent in your messaging, your customers will learn what they should expect from you in the future.