When you are in business, marketing and promoting what you do, what products you offer, and what benefits your business can bring all come naturally. All of these are essential to your business’ survival, so it is but natural that you engage in all these marketing activities all the time.

However, wouldn’t it be nice if some of your competitors or former customers also drop in a good word about your business? This way, you let their good experience work in your favour.

But how do you pay forward these good words which others willingly give you? You can promote their own businesses as well. Here are some good and effective ways.

Mention their business name or link in an article

Let’s face it, no matter how good your business is, it cannot be the answer to everyone’s need. If you are writing an article, include their business name, links to specific websites or casually mention some reference to their products or services. Why, some people are wondering, must you do this if they don’t do the same for you? Simple – Do it because you want to help your readers find quality products and services. Think of it as an indirect way of helping those who patronise what you have to offer.

Talk to others about your own pleasant experience

Of course, you must seek other businesses for your own personal needs. If you were really impressed with the products and services others extended to you, then refer them to your own contacts as well. Do it because you appreciate the business owner or professional and want to support their good work. Do it because it feels good to say nice things about someone. You never know what you will get back in return for the favour you are doing for them.

Allow them to display some of their (non-competitive) items or fliers in your physical store

If you have a physical store with a counter or a rack, go the extra mile by allowing them to display a few (note: not to a point where their items totally overshadow your own products) of their items. Why? You don’t really need a very good reason – maybe the owner has done the same for you, or you went to the same school, or simply because you are impressed with whatever charity they have extended to someone you know. You don’t really need to get back what you give, but it is always a good idea to be on the good side of others.

But don’t do it because you want that business or professional to do something similar for you. Yes, they might reciprocate. If they do, be happy for them. It’s nice to receive, but the true joy is in the giving.