Still confused about how LinkedIn Groups work?

Here are some tips to help you make full use of your connections.

Build your members

One of the best ways to build your members is by inviting your current database contacts to join. Send you invites to friends, such as current and past delegates, media partners, speakers and sponsors the link to join your group. For the friendies that are big influencers, encourage their participation in LinkedIn discussions.

Remember to list the benefits of joining the group and how it is relevant to your audience. You could participate in exclusive debates from industry. Promote your LinkedIn group as part of an integrated marketing campaign. Include the LinkedIn logo and group url on your website, press releases, brochures, e-mails, banners and e-mail signatures. Do the same for any external partners you work with.

Share your content in relevant, related groups

You can share discussions and announcements with other relevant groups you are a member of.  The quickest and simplest way to do this is to write this as a status update on your own profile – make sure you include a url to your event website otherwise this won’t work – and click ‘share’.

Make your Group an Open Group

This enables prospective members to take a peek at the conversations going on. It also helps with boost your SEO ranking with discussions picked up by Google. For more information-sensitive or exclusive groups, you may want to keep them ‘Members-Only’.