Quite often we confuse sales and marketing and we combine them as the same thing
We go to networking events to sell
We run FB ads to sell
We do SEO to sell
Where in fact your marketing is all about getting sales opportunities and then your sales is all about converting them into new business.
When you think like this then you will all of a sudden start to run your marketing campaigns very differently.
Getting sales calls booked in or sales opportunities is usually the hardest part of the marketing triangle.
I did a quick recording the other day and focused in on the bottom of your marketing funnel ‘getting people to raise their hands’ and book in sales calls with you.
You can take a look below
Remember separate your marketing from your sales and make sure you have a system and clear approach for both elements.