A Mixture Of ‘Aha’ Moments, ‘WOW’ Moments and Kick Up The Butt Moments

After more than a decade of building a huge following online, the yield for the investment in both time and money was very low. The types of referrals I would receive were either unqualified (so I spent time qualifying them), qualified but ill-informed about what I do (so I spent time walking them through the basics instead of starting the conversation at a higher level), or they were not leads for me at all. Never too shy to admit that an old dog can learn new techniques, when the opportunity came along to attend the Referral Marketing Guru workshop I totally jumped at it. I had known Michael for a couple of years and I have a lot of respect for what he has achieved in the marketing space with previous businesses. Given this and knowing his wider reputation, I was confident that the two day workshop would be packed full of practical advice, actual doing, and learning how to do referral marketing better instead of just learning what to do. Needless to say I had high expectations and Michael totally over-delivered. For me personally there were a mixture of ‘Aha!’ moments, ‘Wow!’ moments, kick up the butt reminders of what I should respectively shouldn’t do (thanks Michael I especially needed those) and a chest full of new practical tools, tips and techniques to actually implement immediately to achieve greater leverage and generate more warm to very hot leads. Since completing the Referral Marketing Guru workshop I have noticed that I am receiving better quality referrals more referrals over all. Based on the trend since the workshop, I expect that in six months our lead-source segmented pipeline report for closed-won deals will show both a significant increase in revenue and a huge bias toward referral based business over all other marketing channels. I highly recommend Michael’s Referral Marketing Guru workshop to everybody and am happy to verify this recommendation by phone. Paul Lange, Chairman at CleverX Blue Ocean Business Incubators