We all know that good old saying “When things get tough, the tough get going”

Sure, things right now are a bit uncertain

BUT things right now provide you with amazing opportunities

So the last thing that you should be stopping is your marketing

A good marketing system is the lifeline of your business

When things get tight you should be doubling down on your marketing and spend more time, effort or resources

So what could you be doing:

1.       Get yourself seen more online through your social platforms

2.       Reach out and engage personally with your clients and networks

3.       Organise virtual coffees and still have meetings to create collaborations and opportunities

4.       Concentrate on adding value and serving at a higher level than ever before

5.       Talk to your CRM and offer value

Bottom line, you can’t just stop and you shouldn’t

Our Partnership Club clients are looking at how they run monthly online trainings, do more live Q&A on social platforms, make sure they have daily social content adding value to their audiences.

They are getting on podcasts and webinars, creating partnerships with associations, clubs and other businesses.

Bottom line, they are doubling down on their marketing and sales and not just stopping.

So what is your plan to make sure you continue to attract, educate and get prospects who have the pain point you solve to raise their hand and reach out to you?

Your thoughts control your actions and your actions control your results.

It is a powerful thing to remember as a business owner… We are in control of our thoughts and therefore our actions.

Right now there are so many opportunities.

Opportunities to be a better leader to your clients.

Opportunities to change your business model and be more efficient.

Opportunities to educate and nurture your audience and add some real value.

Opportunities to help your clients and engage with every single one of them personally.

Opportunities to think bigger, better and on a larger scale than before.

Opportunities for new products, services or programs.

You have opportunities all around you and you just need a positive mind to realise that most these opportunities are yours for the taking.

Start by asking yourself ‘how can we do this better’

Then look at what needs to be tweaked, thrown out, re-modelled or just created from new.

Turn off the news, turn off social media (other than you putting up amazing content) and focus on thriving.

Sometimes 2 minds are better than 1, especially from someone that isn’t as emotionally attached to your business as you are.

If you would like any assistance to look at where your opportunities are and how to maximise this time to get them then please just comment below and lets brainstorm together.

Trust is the foundation of any relationship, so we can appreciate the importance of building trust when networking, facing new clients or customers and generally anyone we’re doing business with.

Keep these small things in mind in your next interactions and you’re sure to build trust quickly and connect with the person you’re talking to.

Be Predictable.

It’s almost an insult to call someone predictable because it implies they’re simple and boring. But predictability is a major ingredient in trustworthiness and it makes sense. The more consistently you behave, and the more congruence there is between what you say and what you do, the more transparent and trustworthy you’ll appear to others.

Be Humble.

The most trustworthy people aren’t just self-aware but also genuinely humble. Humility helps us take responsibility for our mistakes instead of blaming others. This makes self-deception less likely in the first place, and with that comes a lower likelihood of deceiving others. Think about it, when people are arrogant and self-important, that’s a pretty good sign to keep your distance. Chances are good that they’re more willing and able to deceive you and aren’t to be trusted.

Be Vulnerable.

A number of studies have shown that highly competent people can make themselves appear more approachable by being vulnerable. Something like a bad joke, revealing a secret, making a small mistake or blunder is all it takes to appear a bit more human, approachable and warm.

Balance is Key.

If a stranger came up to you and asked you to hold their wallet for them, would you trust them? Contrary to popular belief, trustworthiness is arguably best in moderation. As in this situation, if you trust someone excessively then you risk being naive, increasing your chances of getting taken advantage of. On the other hand, if you’re completely unable or unwilling to trust others, you won’t be able to build and maintain relations.

Indeed, you should be having multiple conversations every day in order to create more opportunities and generate more business. Yet, don’t underestimate the advantage of keeping quiet. Here’s when to bite your tongue and what you can learn by doing so.

Zip it. You can’t learn when you’re talking. If you spend most of a meeting or a conversation talking, trying to impress or trying to sell, you’re not learning anything. You’re also going to miss out on potential partnerships and you likely won’t hear enough about the challenges the other person is facing to know how you can help solve their challenges.

Listen. It is not only important to let other’s talk at meetings or in conversations, it is more important to listen to them. Nobody is going to be motivated to talk if you are not listening. People can tell if you are asking them to talk just to check off a box or whether you and others are actually listening and digesting what they are saying. More importantly, no one will trust you and they definitely wont want to do business with you.

Don’t ignore. Learn to leverage the suggestions and ideas everyone has. Learn how to connect your contacts and tap into each other’s networks. The goal is to get the best comments from everybody and have the team work together to synthesize the suggestions into an idea superior to anything anyone (yourself included) initially had. Come out with a better idea.