Cross-promotion doesn’t require any investment and partners can successfully expand through one another’s social channels. With this tactic, you can gain a more credible introduction to a new audience than with traditional methods of social media promotion.
We’re sharing with you how to partner with a brand and cross promote with a strategic partner. By effectively cross promoting your social media posts, you ensure your content is seen by as many audiences as possible:
Partner with a brand that isn’t directly competing with you. When you establish the right partnership, you can partner with them to cross promote each other’s social media posts to respective followers.
When doing so, both you and your partner should craft the description for the post in a way that relates to the particular audience.
When it comes to selecting a partner, you can go with:
- Influencers (it’s easy to partner with influencers if you know how to connect with them)
- Local businesses (neighbourhood businesses can work really well if you’re operating in a certain locality)
- Businesses outside your niche/industry (these are unlikely to be your direct competitors)
- Nonprofit organizations related or similar to your business
As for the content, you can create a post on behalf of your partner, post the content supplied by your partner, or co-produce a social media post.
An example would be if Myer, a department store, and the Starlight Children’s Foundation, a nonprofit partnered. Myer might share a video and gave a mention to the nonprofit on its Facebook page.
Ex: “Happy Birthday, Angela! Sam has a special message for you and she has a favour to ask! A special thanks to the Starlight Children’s Foundation Australia for sharing Angela’s story with us.”
Next the Starlight Children’s Foundation can share the post created by Myer on their facebook page as well.
In this cross-promotion, Starlight Children’s Foundation could promote Myer’s social media post, while Myer’s promoted the nonprofit’s Facebook page. They could also create custom Twitter posts to cross-promote even more.
It’s such a simple yet effective way for both brands to get their brand out there, reaching an even wider audience while also sharing support for each other.