Tag Archives: small business

What Do People Really Need From You

What do people really need from you… NO it is not more content or Stuff!

Here are my thoughts in this information technology driven age we live in.

Come hang out with me and my networks and get great inside tips on getting more referrals into your business in our Facebook group – www.michaelgriffiths.com.au/facebook

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook  and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

Do You Know Your Ideal Customer?

One of the biggest barriers to receiving heaps of referrals is an unclear ideal client profile. If your referral partners, clients, and customers don’t know who is a perfect fit for your products, programs, and services, it will be difficult for them to identify their own friends, family peers, and contacts who would greatly benefit from hiring you, buying from your company, or learning from you — and in turn difficult for them to refer people to you.

What do the top 10-20% of your clients have in common? Here are some tips to help you find your business’s ideal customers:

Define your product or service from the customer’s point of view. What does your product do for your ideal customer? What problems does your product solve for your customer? What needs of your customer does your product satisfy? How does your product improve your customer’s life or work?

Demographics: Define the ideal customer. What is his or her age, education, occupation or business? What is his or her income or financial situation? What is his or her situation today in life or work?

What problem do you solve for your ideal customer? Determine the specific benefits your customer is seeking when they are buying your product. Of all the benefits you offer, which are the most important to your ideal customer? What are the most pressing needs that your product or service satisfies? Why should your customer buy from you rather than from someone else?

Where are they? Determine the location of your exact customer. Where is your customer located geographically? Where does your customer live or work? Where is your customer when he or she buys your product or service? Where do they spend their time online?

When are they your customer? Determine exactly when your ideal customer buys your product or service. What has to happen in the life or work of your customer for him to buy your product? What time of year, season, month or week does your customer buy?

Determine your customer’s buying strategy. How does your customer buy your product or service? How has your customer bought similar products or services in the past? What is your customer’s buying strategy? How does your customer go about making a buying decision for your product?

Your ability to clearly define and determine the very best customer for your product or service will determine your success in business.

5 Quick Ways to Stay in Touch with Your Professional Network

The New Year is the perfect time to touch base with the contacts in your network to see what they’re up to. Nowadays, it’s more important than ever to keep regular contact with those in your network and keep the relationships strong to keep referrals coming your way.

The New Year provides you with the perfect natural opportunity to send a quick note saying hello. This is as simple as saying “Happy New Year! I would love to hear what you’ve been up to this year and what you have coming up in 2016.” Your contacts will likely appreciate the thought and personal message and reply. If they don’t reply, that’s ok too. You’re still building trust with them and staying in the front of their mind.

Here are five ways to touch base with your professional network:

Social media. Social media platforms offer an easy way to drop a quick note and have the added benefit of allowing you to share content directly with the people in your network. You can send interesting articles to the professionals who might find them relevant. LinkedIn keeps track of changes in your connections’ careers for a quick reference.

Email. Sending an email to someone is much more direct and personal than social media. Email is more likely to result in a back-and-forth conversation, so take advantage of it.

Phone calls. Sometimes a quick phone call is all it takes to catch up with your contacts.

Greeting cards. Cards can be an alternative to email when convenient or appropriate. Your contact will appreciate the time and thought.  is most common but A simple handwritten note is all it takes. It can be to say thank you or even for a holiday.

Invite them out. Whether it’s lunch or just coffee, face-to-face communication is a great way build and maintain a relationship when you have the time. Aim to meet face-to-face with your contacts periodically when possible.

When you keep in touch with your professional network, they are much more likely to help you out. Maintain a genuine relationship with these people and the rest will flow easily.

Focus on 1 Marketing Channel and it is a Matter of Time Before You Get Burnt

Focus on 1 marketing channel and it is a matter of time before you get burnt.

Focus on the next shinny thing and it won’t work out just like all the other things haven’t so far

Focus on building the foundations and systems and now the big bad wolf can’t blow it over

Here are my thoughts…

Remember to come hang out and get our insider trainings on growing your business by referrals

www.michaelgriffiths.com.au/facebook

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook  and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

 

Did You Know: Most People Aren’t Using LinkedIn in the Right Way? Learn How to Get the Most Out of Your Network in 15 Minutes per Week

The New Year is often a time of setting resolutions and establishing good habits to meet your goals for the coming year. This year, I challenge you to dedicate at least 15 minutes each week to using LinkedIn. LinkedIn is most valuable to those who know how to use it effectively. It is not a sales platform or a place to collect as many connections as possible. The real value in LinkedIn comes for those who are able to establish communication in order to develop and maintain good relationships.

The Challenge: Dedicate 15 minutes each week to your LinkedIn Network

Connect with 10 new people each week. Send them a personal message asking to connect. By doing so, you are communicating with them as an individual and laying the foundation for future contacts. You are starting to build the relationship. Now, get to know them. Ask what she or he does. Ask them who you can connect them to within your network.  Ask how you can help them. By approaching a new connection this way, you are establishing a connection and adding value. Thereby, building trust and a solid relationship that will help to grow your business.

Send 5-7 new messages each week to people you have connections with. This does not have to be lengthy or in-depth. The message can be as simple as, “Hey there, it’s been a while since we last talked, What are you up to?” This is beneficial for 2 reasons:

1) You’re starting communication.

2) You’re front of mind again. By contacting 7 people in your network each day, you quickly get to know everyone in your network so you’re better able to connect people within your network and know who can help when and where. Over time, you will continue to build the relationship with your connections by maintaining regular contact.

Keep it about them! We all know what it’s like to get a new connection, only to be followed by a lengthy sales pitch the following day. LinkedIn is not the appropriate platform for this.  When you are good at what you do, AND you have good relationships with the people in your network, then you won’t have to tell people what you do. They will ask you and they will be happy to help you.

Step #1 & #2 To Building Your Referral Sources

One of the best ways to generate more referrals is to build more referral sources. The problem is what do you do? Who do you ask? How do you ask?

In this ‘Get More Referrals Today’ podcast we look at steps #1 & #2 to building your referral sources.

Remember to grab our ‘Building Your Million Dollar Referral System’ Guide here – www.michaelgriffiths.com.au/guide

Remember to subscribe to us on…

I-Tunes

Spotify

U-Tube

The Referral Network On Facebook

How to Choose the Right Referral Partners

There are some important things you need to do when choosing and growing a strong referral partnership.

Who’s the Right Referral Partner for You?

First, make sure you find the right referral partner. The right person is someone who has the same mindset as you and is in line with your values. Don’t get stuck into thinking that you have to have the same or similar network to be a good fit because you can build relationship with whatever networks your referral partner has.

The Right Communication

There are 2 common reasons whey referral partnerships don’t work. The first reason being due to poor communication.

So perhaps it’s not much of a surprise that the right referral partner is someone who you like and are excited about speaking to. Why? Because you want to be catching up with your referral partners every week and you don’t want this to be a chore because then you won’t enjoy doing it. This will help to keep good communication flowing between you.

The Right Training

Once you’ve identified someone you believe to be the right person, the second common reason referral partnerships don’t work is due to improper and infrequent training of one another. Take the time to train each other properly before jumping into everything. This step isnt’ to be underestimated and is highly worth it in the long run.

Training consists of simple, clear, communication where you teach each other what types of referrals you want. If you’re both clear on this, you’ll each know what to listen for and what to recommend to potential referrals. Your referral partner will be equipped on how to find or identify your ideal referrals and how to speak with them.

The Right Number

Once you know how to address these first points of establishing a strong referral partnership, it’s time to start! Have a look at who your referral partners are right now. Are they right? Could you follow the above criteria with them? If not, you might not be the right fit for eachother. Ask yourself if you’re able to establish a good partnership or if you should find someone else.

If they are the right referral partners for you, great – get started. Begin with one person, take the time for weekly catch-ups and start building the relationship. You’ll want about 6 good referral partners. This will bring in enough referrals on an ongoing basis but also still allow you enough time for weekly catch-ups. Follow the guidelines and agenda and you’ll have a steady flow of referrals in no time. The best part is, you’ll enjoy getting there without spending all your time.

Focus on 1 Marketing Channel

Focus on 1 marketing channel and it is a matter of time before you get burnt.

Focus on the next shinny thing and it won’t work out just like all the other things haven’t so far

Focus on building the foundations and systems and now the big bad wolf can’t blow it over

Here are my thoughts…

Remember to come hang out and get our insider trainings on growing your business by referrals

www.michaelgriffiths.com.au/facebook

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business

Remember to jump into the ‘ Referral Network’ group on Facebook  and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

Conversations Are the Key to Getting More Referrals Right?

Conversations are the key to getting more referrals right? Wrong, this is the key…

Remember to pop over for some great insights and trainings in our ‘Referral Network’ Facebook group here – www.michaelgriffiths.com.au/facebook

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook  and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

Exploring a Joint Venture? 10 Important Questions to Ask

Wondering whether you should start a joint venture? A joint venture is a step further than a referral partner or strategic partnership and there’s no straight answer to this question. The decision involves addressing various elements. Consider copying the following questions on a word processing document, so that you can constantly address and answer those important elements before and as you move forward.

Here you’ll find 10 important questions to consider:

  1. Do I need to develop a know-how, which has already been developed by a company or by an individual?
  2. Is there a logical business partner that could help me develop a vertical or horizontal market penetration?
  3. Do I have all the human resources I need in marketing, R&D, production, or operations? Is there a company I know which would have resources complementary to mine?
  4. How do I feel about combining resources? Do I like to lead by myself and act as a solitary business hero, or am I fine with sharing the pie?
  5. Do I have access to the right legal resources to structure the joint venture and insure all aspects are duly covered?
  6. Are there local legal regulations I can bypass by partnering with a local business?
  7. Am I prepared to take the time to write a full-fledged joint business plan?
  8. Am I aware that in the vast majority of cases, merging activities, even when not necessarily identical, will result in an inevitable workforce reduction? How do I feel about letting go of some of my most faithful employees?
  9. Do I already know of a person or a company that I see has a real interest in partnering? Have I discussed this possibility with this person or with the person in charge of the targeted company? If yes, what is the general feeling? If no, then it is time to start a high-level discussion to gauge the level of interest.
  10. What are my strengths and weaknesses? What are the threats and opportunities in my target market?

 Source: Happy About Joint Venturing by Valerie Orsoni-Vauthey. http://www.happyabout.com/jointventuring.php