Tag Archives: referral marketing

Pumpkin Plan Your Partners

In this “Get More Referrals Today” podcast we look at how you can pumpkin plan your referral partners and get more opportunities from them. There is a great book called ‘The Pumpkin Plan’ and it talks about to grow a prize winning “A” grade pumpkin you need to weed out the smaller B, C & D size pumpkins. Well the same is true for your referral partners. You need to spend more time with the A partners and start weeding out your C & D partners. The reason most people don’t get enough referrals from their partners is that they are not spending enough time doing the right activities with these partners. In this episode we will change that all around.

Helping Your Referral Partners & Networks With Referrals

In this Get More Referrals Today podcast we look at what we should be doing when we offer to help a referral partner or someone in our business networks and they respond with “How do you think you could help me.”

Remember it is not up to you to determine how you can best help them, but just be open to helping them.

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

 

 

How To Use Our Networks More Effectively

In this ‘ Get More Referrals Today’ podcast we look at the 2nd marketing channel in the Referral Machine system, ‘Your Networks’.

For most people they are lucky if they are using 15% of their networks and therefore not creating as many opportunities as what they should be and leaving lots of money on the table.

When you treat your networks as a transaction it makes it very hard for them to create new opportunities for you.

Discover some simple changes you could make to benefit greatly from the networks you have around you.

Are you a Likeable Person? Top Qualities of Likeable People, Part 1

We all want to be liked. It’s part of being human and actually has evolutionary roots in being an accepted part of a community. It’s also a very important part of being successful in referral marketing.

Why is it that some people just seem so instantly likeable? People are attracted to them wherever they go, and they have that special quality that just makes you want to be around them more? What is it?

As it turns out, it comes down to consistently demonstrating such qualities that radiate a sense of self-worth that comes from within and simply being other-oriented. Practice these qualities daily, and you’ll be more likeable than ever before.

Treat Every Person With Respect

Whether interacting with your biggest client or the receptionist at the front desk, likeable people are unfailingly polite and respectful – to everyone. They understand that no matter how nice they are to the person they’re having lunch with, it’s all out the window if that person sees them being rude toward someone else. Likeable people genuinely treat everyone with respect because they believe they’re no better than anyone else.

Have integrity

People with high integrity are likeable because they follow their own moral compass. Integrity is a simple concept but a difficult thing to practice. To demonstrate integrity every day, likeable people follow through, they avoid talking bad about other people, and they do the right thing, even when it hurts or it’s hard.

Smile

People naturally (and unconsciously) mirror the body language of the person they’re talking to. If you want to be likeable, smile at them during conversations and they will unconsciously return the favor and feel good as a result.

Be Passionate

Likeable people are never bored, because they see life as an amazing adventure and approach it with a joy that is contagious and other people want to be a part of. They genuinely love life and relish in all its pleasures, great and small.

It’s not a science, and being likeable isn’t necessarily a gift either, it’s just living and breathing these fundamental qualities that make us good human beings. Likeable people think about other people more than they think about themselves, and they make other people feel liked, respected, understood, and seen. Just remember: the more you focus on others, the more likeable you’ll be.

Adapted from Source: http://www.talentsmart.com/articles/11-Secrets-of-Irresistible-People-2147446618-p-1.html

 

 

Getting More Referrals From The People You Pass Referrals To

In this ‘Get More Referrals Today’ podcast we look at one of the most frustrating aspects to giving referrals out… We don’t get any back in return.

There is a real simple solution to this and after you work through the 3 steps you will have people who you give referrals to, giving you referrals back.

Make sure you subscribe to get great small business marketing strategies and tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

Building Your Million Dollar Referral System With The Social Media Marketing Channel

In this Get More Referrals Today podcast we look at the Social Media Marketing Channel in our Million Dollar Referral System that we help coaches, consultants and professional service business build. Most small business coaches and consultants don’t even come come to using social media properly to generate more leads and fill their leads bucket. We look at the 4 key components and how you can use the referral system correctly to have a steady flow of leads and prospects knocking at your door. The #1 referral coaching training around right here on Referral TV.

Helping Your Referral Partners & Networks With Referrals

In this Get More Referrals Today podcast we look at what we should be doing when we offer to help a referral partner or someone in our business networks and they respond with “How do you think you could help me.”

Remember it is not up to you to determine how you can best help them, but just be open to helping them. Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

How Do You Generate More Referrals?

We all want more referrals. We go to great lengths to chase them through meetings, networking events, and giving others lots of referrals, but we often don’t get any back. Why are those we’re working so hard to help not returning the favour? Because not everybody thinks like you do.

So what can you do? You’re already doing the right thing by creating opportunities for others. The issue is not that the people in your networks don’t want to help, it’s simply that helping you isn’t part of their thought process. They are far too busy focusing on their own needs and objectives.

There is a small, yet powerful adjustment you can make to change this. It all comes down to process. If there is a clear plan in place for your partners to follow in order to generate referrals for you, you no longer have to rely on them being in the right mindset to consider you.

So what does this look like? You need to ‘frame’ the conversations with your referral partners. The conversation needs detail and specifics around how the other person can help YOU. Without this, you’ll continue to give them referrals and receive nothing in return.

The best approach is to have more formal conversations. Make a list of all the people you’ve given referrals to in the last 12 months (they all have the ability to return the favour). Once the list is in place, identity the top 5-10 as the people to have a conversation with.

A tactful way to frame the conversation could be like this example. “I love being able to find new opportunities for you, but I had the thought to become more like referral partners, whereby I’m finding you referrals, and you’re finding me referrals as well, so we’re both helping each other’s business to grow”.  Until you have that conversation, nothing changes. You need to make them realise this is very much win-win.

Don’t rely on the “hope and luck” approach. This is not how a viable partnership works. When your referral partners know you’ll only work with them in an equal, fair and genuine partnership, then they’ll do so. Set the agenda. Unless you do so, the one-way street scenario will wear thin and the relationship (which was never really benficial to you anyway) will dissolve.

As with everything, it’s about having a structure and a process in place. With this in place, you set the tone for how the partnership needs to work and when you do, all of the effort you put in is returned back to you.

 

Why You Should Share Your Best Stuff

Your customers are the center of your business. You should be able to describe in detail every aspect or characteristic when you’re thinking about your ideal customer. For your business to succeed, you need to know them better than they really know themselves in order to be successful.

This means you want to be able to answer these types of questions in a flash:

  • What is it that my people really want to know?
  • What is it that they really need to know?
  • What are their pain points?
  • What’s the problem they have right now that I can solve?

Whatever your product or service, you need to know these important details of your customers’ lives. Once you know this, what you do with the information with regards to what you offer them is a critical decision.

You need to offer them your best stuff. When you’re designing free resources whether it’s for a lead magnet or a cross-promotion, you want to give them your golden nuggets. Too many people get this wrong. They’ll say things like, “I don’t want to give all my best stuff out for free, because then they wont buy from me.” Think about the mistake here, if what you’re offering is average, these potential customers will think your business, service or product is average.

When you have a great thing to offer, you want potential customers to get a great taste of it. For example, if you walk past an ice cream shop and they’re offering free samples, what happens if the double chocolate chip ice cream is just “okay”? Are you going to walk in? Probably not. However, if you try the best flavour they have, and it melts away in your mouth leaving you wanting more, will you buy a cone then? The chances are a lot higher, and if you don’t walk in that day, maybe on the next hot afternoon you’ll decide to go back. The same applies to the free things you’re offering your customers. You want them to sample your best work.

Let’s take it a step further with referral marketing. When you’re looking for good referrals and building into your sales funnel. You need to make it easy for people to refer others to you. The key is ensuring that when people are making referrals for you, and you’re offering something for free on either end, it’s a high quality reflection of you.

So don’t hold back, when you’re trying to attract new customers and referrals, give them your best stuff.