Tag Archives: referral marketing

Simple Tips to Get More Customer Referrals

To get more good customers, focus on your best customers

Your most valuable customers are most likely your most loyal ones and most likely to refer. Look through your CRM system for your best customers and leverage your personal relationship to ask for referrals.

Ask after the checkout process

Timing is a critical factor in referral requests. The end of the checkout process is a good place for it. At this point, it won’t distract your visitor from converting, and given the fact that they just converted, they probably have a positive attitude towards you.

Use a cheeky questionnaire

If you find a direct request for referrals doesn’t quite work for you, you can hide the request in the shape of a questionnaire as well. Start with, “How likely are you to advise [insert your product, service or business] to a friend?” Instead of asking for a favour, you start by asking for their opinion, which makes them feel valued, and boosts their self-esteem. At the same time you make them realise how much they appreciate your service/product and direct their mind towards the idea of referring.

Get close to their friends and minimise the effort with autofill

Sorry to say it, but most customers are lazy in nature. But if you can make it easier for them, they’re more likely to refer you. You can try adding auto fill forms or integrate the referral platform to their social networks and allow them to pick the referrals they would like to make.

If you’re after reviews, make it super easy

Follow these steps to make it as easy as possible so you don’t lose them along the way.

  • Add links to your website pages (in multiple places that make sense) for all the review sites on which you appear (Yelp, Angie’s List, Google, etc.).
  • Put links to review sites in all your communications: In your emails, your Facebook company page, in direct mail or deliveries, really any point of contact you have.
  • Make it easy for customers to find the answers to “What do I do?” and “Why me?” no matter where they go. For example, you can put them in downloadable PDFs on your website and then share that link through all your communication channels
  • Help them figure out how to describe their experience. Many people are afraid of looking silly in print or while taking to peers, so make it easy to find other reviews people have done as models. Plus, this will enhance your social proof.

Heads Up.. Would You Like to be Involved?

Heads up.. Would you like to be involved?

Take a listen and if this is a fit for you then reach out.

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook  and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

We Think We Need to Deliver More Stuff, More Content, More Things

We think we need to deliver more stuff, more content, more things.

BUT NO we don’t, here is actually the key ingredient and why people come into Partnership Club.

Remember come hang out with my networks and get some great insider referral training

At the ‘Referral Network’ Facebook group – www.michaelgriffiths.com.au/facebook

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook  and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

How Active Listening Impacts Networking

Listening is one of the most important skills you can have and how well you listen has a major impact on almost every area of your life as any social interaction requires effective listening skills.

Let’s explore how this impacts your networking abilities. Have you ever been caught mid-way through a conversation at a networking event, only to lose the person’s interest along with their potential referral partnership?

Unfortunately, you’re not alone. Research suggests that we remember between 25% and 50% of what we hear. Wow! So what do you do? The way to improve your listening skills is to practice “active listening,” where you make a conscious effort to hear not only the words that another person is saying but, more importantly, try to understand the complete message being sent.

To do this, start by paying careful attention to the other person. Avoid getting distracted or bored.

To enhance your listening skills, you need to let the other person know that you’re listening to them and sometimes a simple acknowledgement is al it takes. This can be something as simple as a nod of the head or a simple “uh huh.”

Active Listening Tips: There are five key active listening techniques. They all help you ensure that you hear the other person, and that the other person knows you are hearing what they say.

1. Pay Attention: Give the speaker your undivided attention, and acknowledge the message. Recognise that non-verbal communication also “speaks” loudly. Ex: nod, avoid distractions.

2. Show That You’re Listening: Use your own body language and gestures to convey your attention. Ex: Nod occasionally, smile and use other facial expressions, make sure your posture is open and inviting, Encourage the speaker to continue with small verbal comments like “yes,” and “uh huh.”

3. Provide Feedback: Our personal filters, assumptions, judgments, and beliefs can distort what we hear. As a listener, focus on understanding what’s being said. You may need to reflect and ask questions. Ex: Reflect what has been said by paraphrasing. “What I’m hearing is,” and “Sounds like you are saying,” are great ways to reflect back. Ask questions to clarify certain points. “What do you mean when you say.” “Is this what you mean?” or Summarise the speaker’s

4. Defer Judgment: Don’t interrupt. It frustrates the speaker and limits full understanding of the message.

5. Respond Appropriately: Active listening is a model for respect and understanding.  Ex: Be candid, open, and honest in your response, assert your opinions respectfully.

Building Good Referral Karma: How to Generate More Business Through Your Happy Customers

Happy customers are your most powerful business tool. When you make your customers happy, they’re more likely to share your business. However, even though for you it’s obvious how much you appreciate referrals, the average customer simply doesn’t think about it.

There’s nothing wrong with creating awareness. Check out these tips to get your customers thinking about you and referring their friends to you when they’re happy.

Start with your customer

Before asking your best customers to refer, you need to make sure you’ve created a meaningful, long-lasting relationship with them. By delivering a delightful customer experience, your customers will be ready and willing to refer.

Add a referral note to your products

You could include a note in the box of your product asking whether they know somebody that might be interested and giving them instructions on how your customer can establish a connection. The moment your customer receives a package delivery is one of positive excitement and it’s a great idea to catch them while they’re in a good mood.

Reward your customer for referring

There are a lot of ways to do this. You can offer your referrers monetary-related gifts, such as discounts on future products/services, gift cards, or even cash. Make sure there’s a short time-window between the referral and the handout of the reward (if possible immediate).

Reward your (potential) new customer for being referred

Friends don’t spam each other. But real friends don’t keep great opportunities for themselves either. Therefore, splitting up the referral gift between your customer and the new referral is an extremely powerful practice.

Show you care – say thank you

When people refer to you they are doing you a favor. When they then don’t hear back from you they feel unappreciated. Get back to your referring customers whenever possible and thank them for their efforts. Thank them regardless of whether they successfully generated customers for you or not. Positive feedback stimulates more referrals.

Return the favour

Referring customers to your strategic partnerships or business acquaintances is a great way to build up referral karma and receive back in the future. Make it a habit to go through the customers you have the best relationship with and think about what services could benefit them. Refer them on and make sure these companies know the referrals came from you.

Building a Smart Habit: Asking your Network for Referrals

Smart entrepreneurs know how to build good habits for their business and many have managed to build successful businesses almost solely on referrals. You may have heard the story about how a successful entrepreneur became so good at asking for his referrals. As the story goes, when he was an eager young sales apprentice, his manager trained him well. Every time he glanced at his watch, which he did often in his zeal to stay on schedule, it meant it was time to ask for a referral. Eventually, it became second nature. He was building his smartest business habit.

Below are more easy ways to start developing good referral-building habits:

New Customers

When you begin working with a new customer, make referrals part of your initial agreement. “If I do a great job for you–and I will–you agree to give me X number of referrals.” Chances are your customer will be impressed by your dedication and drive.

Compliments

Whenever a customer compliments you, respond with a thank you, quickly followed by a referral request. For example, “I’m so pleased you’re happy with my work. Do you know anyone else who can benefit from my services?”

Client meetings

Use every client meeting as an opportunity to collect referrals. To keep yourself on track, jot a reminder down in your meeting preparation notes. Make it one of your standard talking points.

Weekly Goals

Set a weekly goal for yourself. Keep track of the number of referrals you ask for each day. You don’t need to limit your requests to clients; you can also ask business associates, acquaintances and prospects.

Networking

Make the most of every networking opportunity. Step out of your comfort zone at networking events and set a goal to talk to at least three new people. Plan in advance what you might say. We’re all drawn to interesting, enthusiastic people.

Be Specific

Always be specific when asking for a referral. Looking for high net worth individuals? Say so. Interested in midsize companies? Let them know. If you don’t tell your contacts who your target customer is, you’ll waste time pursuing leads you can’t use. 

Conversations are the Key to Getting More Referrals Right?

Conversations are the key to getting more referrals right? Wrong, this is the key…

Remember to pop over for some great insights and trainings in our ‘Referral Network’ Facebook group here – www.michaelgriffiths.com.au/facebook

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook  and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

Collaborations only happen when you understand the other persons driver &are willing to provide that

Collaborations only happen when you understand the other persons driver and are willing to provide that.

Here is my thinking… Remember to pop over for some great insights and trainings in our ‘Referral Network’ Facebook group here –

www.michaelgriffiths.com.au/facebook

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook  and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

Grow with Perfect People… It is our #4 Accelerator within the Million Dollar Referral System

Grow with perfect people… It is our #4 Accelerator within the Million Dollar Referral System.

But so many of us don’t have a plan to use our networks in an effective, strategic way, because we don’t start here.

Come hang out with me and my networks and get great inside tips on getting more referrals into your business in our Facebook group – www.michaelgriffiths.com.au/facebook

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook  and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

10 Simple Ways to Add Value and Build a Relationship Right Away

Why should you seek out ways to add value to your new contacts? Adding value is one of the easiest things you can do to build trust and start building your relationship right away, as long as you’re adding real value for the person.

Check out these 10 simple ideas:

1.    Introduce them to someone within your own network who they could benefit from knowing. Don’t know anyone specific? Invite them to a group they could benefit from.

2.    Make sure once you’ve connected, you start engaging right away. Don’t wait! When time goes by you forget them, and they will forget you. Get connected and stay front of mind.

3.    Depending on where you met them, if it was an event, it’s relevant and you take good notes, offer to forward them after the event.

4.    Send them an article that might interest or benefit them.

5.    Send information or invite them to an upcoming event they might like.

6.    Send a link to a useful app that might be of value to them.

7.    If at an event, offer a testimonial to a speaker who had great content.

8.    Depending on their stage of business, offer to test their product and offer feedback and a testimonial.

9.    If you think or know someone could be a great speaker and you know of something coming up, refer them for a speaking opportunity.

10. Refer potential business to them. If you can’t or don’t have any, ask to learn more about what they do and how you can best refer someone to them. Just make sure if you do this, that you actually refer someone in the near future.