Tag Archives: marketing

Why You Must Use Client Engagement Plans To Get More Referrals

Your clients are the best business development managers that you could hire.

Your clients are the best ambassadors and walking billboards that you could hire.

BUT, the sorry fact is for most businesses you are lucky if 5% of your clients are actually finding you new business.

So why is this?

It all comes down to your engagement with your clients.

We think that if we do a good job, provide a good service, have a great product or program then that should be enough.

That are clients should be happy.

In today’s society it is not enough, your clients want to feel warm and fuzzy from you.

They want to know that you care and that you are part of their team.

It is more important than ever before to ensure you have a client engagement plan in place.

In this ‘Get More Referrals Today’ podcast we look at what a client engagement plan is and how to use them with your clients.

Listen Right Here

When you engage with your clients in the right way, you will go from having satisfied clients to committed clients!

Your Marketing Needs To Be Creating Sales Opportunities

Quite often we confuse sales and marketing and we combine them as the same thing

We go to networking events to sell

We run FB ads to sell

We do SEO to sell

Where in fact your marketing is all about getting sales opportunities and then your sales is all about converting them into new business.

When you think like this then you will all of a sudden start to run your marketing campaigns very differently.

Getting sales calls booked in or sales opportunities is usually the hardest part of the marketing triangle.

I did a quick recording the other day and focused in on the bottom of your marketing funnel ‘getting people to raise their hands’ and book in sales calls with you.

You can take a look below

Remember separate your marketing from your sales and make sure you have a system and clear approach for both elements.

#1 Reason Why Referral Relationships Fizzle Out

When I look back over the past decade of being in business there are a lot of things I wish I did differently back at the start.

As they say, 90% of the journey is all about learning.

One of the major things I would do differently is how I managed my referral partners and what I should have concentrated on.

For most people their referral relationships fail for one reason and one reason only.

No, it’s not because you can’t find referrals for each other.

No, it’s no because you don’t trust each other.

Sure, they are all symptoms of this bigger problem.

But in this ‘Get More Referrals Today’ podcast I’ll go through what to do to keep your referral partners active, happy and referring you more business

Listen Right Here

Saturday Night Quarantinis

It’s been a fun week doing grade 1 addition and subtraction jumping strategies with Soph, while drawing maps of the neighbourhood and locating every park close to us.

If you have never had the mentality of ‘Just Get It Done’, then I’m hoping that you are embracing and stating to change, because right now you just have to get it done and appreciate that the wind always changes.

One of the big lessons that I see coming out of this, is how we are starting to better engage with one another.

How we are creating new rules and doing things that we just didn’t think we could before.

Having Friday afternoon drinks via zoom with your friends.

Making Quarantini’s on your Saturday night through Facetime.

Leaving voice messages rather than just text so that the other person can hear your voice.

If engagement with others was never really your thing, then it is time to change the attitude and realise that it has to be.

What are you doing to keep your client tribe together?

What are you doing to keep in front of your networks?

To keep the relationships strong and to ensure that you are continuing to build your bond.

Whether it be with clients, referral partners, your networks, prospects or just people in your circle, engagement is more important than ever before.

Remember that quite often someone doesn’t know how much you really care until you do something out of the blue that makes them FEEL appreciated because you thought of them.

Here is a simple task today…

Reach out to 5 people in your networks and create a simple piece of engagement with them.

Not because you expect a sale, but because making someone else feel great is such an easy thing to do.

It’s so easy to be forgotten

45 days

Every 45 days, you’re forgotten.




Your networks won’t remember you.

Unless, you actively stay front of mind and engage with your networks.

Accelerator number 5 of our 9 Accelerators we teach our clients is all about maintaining engagement with your networks, so they don’t forget you!

It’s super simple to engage with your networks, and it doesn’t have to be hard at all.

For example; each day, we spend 10 minutes across all our platforms liking, commenting and sharing our networks content.

This simple activity ensures our name is popping up in our networks notifications, keeping us front of mind.

Another super simple activity you can do to stay front of mind, is shooting a quick how are you message to 10 people in your network 3 times a week. I can guarantee you, not only will they appreciate you thinking of them, 9 times out of 10, you’ll find there’s an opportunity there to open doors for each other or collaborate!

Remember, if you’re not engaging with your network every 45 days, you’ll be forgotten.

Last time I checked, you’re not forgettable, so make sure your network doesn’t forget you either!

Retaining your clients

It’s funny how businesses don’t think much about retaining clients until something happens that make it paramount to do so.

Retaining clients is the single smartest marketing strategy that you can implement and the most cost effective.

In our 3 R’s to Re-Engage, Retain and Referrals, knowing where your clients are at is the starting point.

Here is what to think about

Remember to come jump into our Free Facebook group ‘The Million Dollar Referral Network’

Grab trainings & templates on how to grow your business with referrals and get special invites to collaborate with our networks.


An Interesting Morning with Three Different People

I think my morning pretty much sums up on how people are right now in their business. 

I had 3 great zoom calls, all very different and all with a big lesson that I want to share with you.

The first person, excited, passionate, certain of their services, leading his clients, had lost a handful of clients, but could see really clearly why and what they didn’t have in place to ensure they would continue.

The result, I need to make sure that I get them in the first months of working with me to fix this part of the business and future proof it, then they will never be short on cash.

They also have set themselves a goal of 50 new clients and won’t stop until they get them.

Let’s call them the ‘Proactive Leader’.

The second person, no matter what I said, they were negative, there was a reason why it couldn’t be done, why it wouldn’t work, why they just had to sit on the sidelines and wait it out.

Now I get that everyone has stuff going on, everyone has new challenges and a bunch of things they have probably never had to face before.

But I also know you get to choose what the attitude is, that you are going to take.

Let’s call them the ‘Negative Nay Sayer’

The third person was the real interesting one.

They were working real hard to help their clients, they have got some amazing results and were trying to lead and add value wherever they could.

The problem with the third person was they didn’t feel they should get paid for doing so and therefore was not charging people to help them.

Or letting people pay when things got better in 6-9 months’ time.

Noble, but definitely needed a mind shift change or they wouldn’t have a business themselves very soon.

The simple fact unfortunately is as humans when something is free or given to us, we don’t value it and therefore we don’t utilise it the way we should.

The more something costs, the more it is valued.

The more it is valued, the more action and implementation is taken. Therefore getting the results they need.

Let’s call them the ‘Perfect Helper’

So a simple question to you is:

What are you being right now?

What do you need to be?

Right now you still have people that have the pain points that you solve and who are looking for solutions.

Right now you still have people who want the outcome that you deliver.

Right now your messaging, marketing channels and nurturing need to be better than ever before.

If you want to be the Proactive Leader, even if you are not sure how to be right now, then I want you to comment below and let’s talk some more