Tag Archives: business

5 Tips to Make Sure You’re Maximising Your Strategic Partnerships?

Done well, strategic marketing partnerships can really stretch your budget and grow your business, but you need to make sure you’re maximising your partnerships. Consider these tips to make sure you stay on top of the game.

Ensure you’re a natural fit. If the partnership doesn’t make sense, it won’t work. Remember, you should have similar customers but not have competing products. For example, a yoga studio could partner with a health food store or the organic juice bar down the street. A coffee shop may consider partnering with a chocolate and biscuit store nearby.

Enhance each other’s credibility. Strength in numbers can carry a lot of weight, particularly for very small businesses. Explore ways that you can come together with your partnerships in promoting each other or your area of business. For example, a handful of small companies could jointly produce a quarterly joint newsletter and mail it to all their clients. Or you could host, sponsor or promote an event together. There are endless possibilities but such activities could build your credibility, client base and not to mention, your network!

Be proactive. If you see opportunity with someone in your network to establish a partnership, or you think you can do more with an existing partnership, be proactive and initiate the first step. Make sure you have a deep understanding of each or your partnerships’ marketing objectives from the start and if something changes within your own marketing plan, don’t forget to go over the changes with your partner.

Educate staff about the importance of your strategic sponsorships and cross-promotions. You may have a well-established partnership but if each of your staff aren’t aware or doing their part in promoting the promotions, you’re not maximising the partnership.

Stay abreast of marketing priorities. Make it a regular habit to ask your strategic partnerships to identify their top marketing priorities for the upcoming weeks, months or year. Then use the feedback to evaluate existing and explore additional cross-promotion opportunities that you can create together.

Simple Ways To Convert More Sales

In this ‘Get More Referrals Today’ Podcast Episode we talk to the sales master Steve Jensen.

Getting referrals, leads and opportunities is a must for any business, but being able to convert them is just as important.

Most people don’t like to sell, they hate being pushy, but what if there is a way to sell and convert more by simply having a better process.

This episode will give you some real insights into selling without selling

Remember to grab our ‘Building Your Million Dollar Referral System’ Guide here – www.michaelgriffiths.com.au/guide

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The Mistake We Make When Getting Referral Partners

Getting referral partners is an art, it is not hope and luck and it is not a matter of trial and error.

There is a process and you can stack the deck in your favour by not making these simple mistakes.

In this ‘Get More Referrals Today’ podcast we look at the 2 things you must do before you even approach a referral partner.

This will save you so much time, effort, energy and heartache.

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Grab the 9 point referral game plan and start building your referral systems right here

The Elevator Pitch – What it is, Why it Matters, and How to Make Yours Strong

“Success is where preparation and opportunity meet.” – Bobby Unser

Opportunities present themselves when we least expect them so always be prepared!

Regardless of whether you’re changing careers, starting school or staring your own business.

What is an Elevator Pitch? It’s one of your most important networking tools. The elevator pitch should serve as a verbal business card that provides a brief, compelling introduction to one’s job/product/company and intrigues new acquaintances to seek more information. The idea is for it to sum up unique aspects of your business and get a conversation started.

As soon as you’ve given your pitch, express an interest in your new acquaintance and learn as much as you can about him or her. The information you gain will provide insight as you proceed with efforts to build a genuine, mutually beneficial relationship.

Be Prepared – When someone important asks, “So what do you do?” You don’t want to stand there stuttering or leave out important information. This is the time to make a lasting first impression. Coming up with and practicing your elevator pitch will put you ahead of the pack and keep you focused when being introduced to people who matter.

Be Memorable – Nothing is worse than being introduced to a bunch of people and at the end of the day no one can remember your name or what you do. Be memorable by having a 30 second elevator pitch prepared about yourself so you deliver value.

Tell what you do, not what you are – “‘I’m an accountant.’ ‘I’m a physiotherapist.’ ‘I’m a web developer.’” This kind of answer only gives a tiny glimpse into what you really do and sounds generic. There’s nothing about this kind of answer that is going to set you apart from the hundreds or thousands of other people doing the same thing. Remember, you want to stand out and be remembered.

Be Referable – It’s pretty easy to get your name spread out across a network of people. You meet someone who likes you and your business/product/service but has nothing to offer you as far as what you’re looking for is concerned.  However, if you make a strong impression so they know exactly how you can help them, the likelihood of that person passing your contact information on to others within their network is high.

Keep it Conversational – The person should feel like they’re having a conversation, not listening to a boring pharmaceutical ad. One format you can try is starting with the problem you are trying to solve and the way the current alternatives are lacking. Then, briefly describe your solution. If you’re looking for a new or specific job, briefly talk about what you’ve done, what you want to do and why you’re a good fit for the new role/direction.

Once you discover what you want to do in life and perfect your elevator pitch you will be one step closer to landing the job you want.

Getting Referrals From Our Clients

In this ‘Get More Referrals Today’ podcast we look at the client referral accelerator.

Getting referrals from clients does not need to be hard, there just needs to be a plan.

No process and system equals hope and luck.

Here is the 3 things to think about when getting referrals from your clients.

Remember to grab our Building Your Million Dollar Referral System guide at www.michaelgriffiths.com.au/guide

Remember to subscribe to our podcast either here on Podbean, on ITunes or Spotify by searching for ‘Referral Marketing Guru’

Do Your Customers Trust You? Why Trust Might Be Your Most Valuable Currency

A company or business earns trust though the brand. So what creates a brand that inspires trust? Brand experts point to two key elements, which are reflected in “say” and “do”: the brand promise (SAY: or the declaration of intent that inspires hope) and the delivery on that promise (DO: the fulfilment of the declaration that inspires trust).

Case Study: FedEx – A Brand Built on a Promise Worth Talking About

When Fred Smith founded FedEx in 1971, it was simply a shipping company. Overnight delivery did not exist on a national scale in the United States. Then, Smith found a way to deliver point-to-point, anywhere in the U.S. — almost overnight, thereby inspiring the tagline, “When it absolutely, positively has to get there overnight!”

Smith talks about his revelation: “We thought we were selling the transportation of goods; in fact, we were selling peace of mind. When we finally figured that out, we pursued our goal with a vengeance.”

FedEx backed up the promise of its tagline with its actions, and it did what it said it would every time. It consistently produced results. It built a reputation for reliability that leading to recognition as one of the most trusted companies in the world.

And people told their friends. 

Today, FedEx ranks in the top ten of Fortune’s World’s Most Admired Companies. Trust has become the new currency of the global economy. It is the basis on which many people do business — or don’t.

The world’s largest and most successful brands have built strong reputations by having a clear brand promise and consistently delivering on it. Think Mercedes, Rolex, Apple, Google and Amazon.

Consider these facts:

  • 77% of informed respondents said they refused to buy products or services from a company they distrusted
  • 72% criticised a distrusted company to a friend or colleague.
  • 76% said they recommended a trusted brand to a colleague or friend
  • 91% rated “A company I trust.” as a priority when asked, “When you think of good and responsible companies, how important is each of the following factors to the overall reputation of the company?”
    • (Edelman Trust Barometer, 2009)
  • 83% of People who trust a brand will recommend it to others. (Concerto Marketing Group Study, 2009)

Referral business is the ultimate example of brand trust as a currency. It represents a “transference of trust” that goes from a current customer to a new prospect and back to the seller. With today’s social media, both criticisms and recommendations go much farther and faster than ever before.

So, how much do your customers trust you?

**Read More on this topic in Smart Trust: Creating Prosperity, Energy, and Joy in a Low-Trust World.

Growing Your Networks Is The Underlying Factor…Here Is Why

The problem for most businesses is they don’t have enough people, or the right sort of people, to create new opportunities with. They have a core group, but that core group becomes stale or they drop off, or there is just not enough of them.

In this ‘Get More Referrals Today’ podcast we look at why you must grow your networks with new people every day and how to do this in 3 simple steps.

Remember to subscribe to our podcast on whatever channel you are listening to it right now.

Grab our Million Dollar Referral System Guide at – www.michaelgriffiths.com.au/guide