It was January 2018 and I was in San Diego at Social Media World.
I love San Diego as a city, it is so much like Sydney.
With the city right along the water and the feel it has amongst the streets.
We now hold November’s Partnership Club intensive there each year, just so I can visit!
While attending social media world that year, I remember walking away with a couple of real distinctions.
You see most people that are instructing you on your social media unfortunately don’t even have the right strategies in place themselves.
I can see it with how their platforms are set up and the content they put up.
Sure content is good.
Being seen and getting exposure is wonderful.
But I’m sure you’re more interested in creating sales, getting new clients and growing your business.
In Partnership Club we have a real clear ‘Social Matrix’ that our clients follow.
We break it down to a strategy at the top, a strategy in the middle and a strategy at the bottom.
No different to our whole Million dollar Referral System.
You need to build an audience of warm qualified prospects that have the pain point you solve.
You need to educate them and show your expertise to move them along closer to buying from you.
And you need to get the ones who are ready for a solution to raise their hands.
If the only thing your social content is doing is getting you exposure then your strategy is off target and adding new clients is more luck rather than a dialled in process.
So I want you to ask yourself the following:
1. How to I grow my social media with the right audience so that I have warm qualified prospects to talk to?
2. How do I educate and show my expertise to these people so they realise that I am the solution for them?
3. How do I ask in my social posts if they want help, so they can raise their hands and we can see if we are a fit?
Every aspect of your marketing should be a system and your social media will never be a waste of time if you have a really clear plan on what to do and when.
Get clear on those 3 questions and you will be a step closer to making sure you are picking up new clients daily from your social media efforts.
PS: Your social media is just 1 aspect of having a powerful marketing strategy. Are you looking for a minimum 36 new clients in the next 12 months?
If so drop a comment below and let me know and I’ll be happy to help create a plan that will help you reach those goals.