I was flicking through my emails last week and I came across this great question from Vanessa, who is in a small town in Canada.
Vanessa works with life coaches to help them build their business.
She was a little stuck to who she could team up with as a referral partner and how to find them.
Remember that referral partners are people who sell to the same people you sell to and you don’t compete with one another.
Depending on your business and how you operate, this would determine how you went out to find your referral partners.
If you are a local business, with local customers then you would want your referral partners to also be local businesses.
If you could work with anyone in your state, country or globally then you could build relationships with others through social media platforms.
The point is, there are so many opportunities when you ask yourself a few questions to get clarity on your ideal referral partners.
Who else sells to the same people I seel to and I don’t compete with?
Where else are my current clients spending money?
What are the types of businesses / industries that would be great referral sources?
Where would I find these types of people?
By getting a bit of clarity it makes searching for them and asking them so much simpler.
We would find 75% of our referral partners on social media platforms and people we have never spoken to or met before.
We search for the type of person we are looking for.
We reach out to them with a message asking to see if they would be interested in being referral partners.
We set up to have a quick chat and make sure we are a fit and want to help one another.
We then organise ways to help each other.
So it doesn’t matter where you are in the world, you have so many referral partner opportunities at your fingertips.
All you need to do is create a little plan to build up your referral partner numbers.