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Using Your Networks More Effectively

In this ‘Get More Referrals Today’ podcast we include a live zoom training audio on how to use your networks more effectively.

In this extended podcast we looked at our networks and some simple plans that we can use to engage with them and begin conversations to create more opportunities.

Remember to grab our ‘Building Your Million Dollar Referral System’ Guide here – www.michaelgriffiths.com.au/guide

Remember to subscribe to us on…

I-Tunes

Spotify

U-Tube

The Referral Network On Facebook

Still Need Reasons to Believe in Referral Marketing? 15 Facts About Why Referrals Matter for Your Business

Who doesn’t love hearing about a great product or service from a trustworthy source? And who could you trust more than your friends and family? People have made purchasing decisions, done business and developed preferences for centuries based on the power of word-of-mouth.

We are social beings and exist in community with one another. People seek truth and share their opinions on what they’re buying and using, they want to share the value they are getting. And whether they share their opinions online or offline – you want your customers to share them so they can create real value for you and your business. If you still don’t believe referral marketing matters for your business, or you underestimate the power of a good referral, you need to read through these marketing statistics.

·      Millennials ranked word-of-mouth as the #1 influencer in their purchasing decisions about clothes, packaged goods, big-ticket items (like travel and electronics), and financial products. Baby Boomers also ranked word-of-mouth as being most influential in their purchasing decisions about big-ticket items and financial products.

·      84% of consumers reported always or sometimes taking action based on personal recommendations. 70% said they did the same of online consumer opinions.

·      Word-of-mouth has been shown to improve marketing effectiveness by up to 54%.

·      91% of B2B buyers are influenced by word-of-mouth when making their buying decision.

·      61% of IT buyers report that colleague recommendations are the most important factor when making a purchase decision.

·      56% of B2B purchasers look to offline word-of-mouth as a source of information and advice, and this number jumps to 88% when online word-of-mouth sources are included.

·      On social media, 58% of consumers share their positive experiences with a company, and ask family, colleagues, and friends for their opinions about brands.

·      72% say reading positive customer reviews increase their trust in a business; it takes, on average, 2-6 reviews to get 56% of them to this point.

·      88% of people trust online reviews written by other consumers as much as they trust recommendations from personal contacts.

·      68% trust online opinions from other consumers, which is up 7% from 2007 and places online opinions as the third most trusted source of product information.

·      74% of consumers identify word-of-mouth as a key influencer in their purchasing decision.

·      79% of people say their primary reason for “liking” a company’s Facebook page is to get discounts. 81% also said they’re influenced by what their friends share on social media.

·      66% of respondents under the age of 34 are likely to give a referral after receiving social recognition.

·      More than 50% of respondents are likely to give a referral if offered a direct incentive, social recognition or access to an exclusive loyalty program.

Statistics provided by the follow sources: Ogilvy/Google/TNS, Nielsen, BrightLocal, MarketShare, Software Advice, Market Influence.

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Here is a quick example of having networks and using your networks effectively.. It is really so simple…. plus meet Jess – Instagram @jciuf

Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels. Great for any coach, consultant or professional service business.

Remember to jump into the ‘ Referral Network’ group on Facebook and create new opportunities with great business owners. www.facebook.com/groups/michaelgriffiths

Remember to Subscribe to our YouTube Channel right here for more great coaching.

Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan

Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.

Using Your Networks More Effectively

In this ‘Get More Referrals Today’ podcast we include a live zoom training audio on how to use your networks more effectively.

In this extended podcast we looked at our networks and some simple plans that we can use to engage with them and begin conversations to create more opportunities.

Remember to grab our ‘Building Your Million Dollar Referral System’ Guide here – www.michaelgriffiths.com.au/guide

Remember to subscribe to us on…

I-Tunes

Spotify

U-Tube

The Referral Network On Facebook

 

LinkedIn: How to Grow Your Network With the Captive Audience You Could Be Missing

When it comes to LinkedIn, the age-old cliché is right – You never know who you’ll meet.

LinkedIn is a powerful networking tool for so many reasons. But what’s one of its best features? The fact that you can see exactly who’s been checking you out with one click of a button.

It’s great flattery when people are viewing your profile and piques all of our interest, but the problem is – this is a huge opportunity to expand your network – but unfortunately, most people don’t do a single thing with the information. And you’re missing out.

So how can you start making some new connections and grow your network? It’s just an easy start to a conversation. When someone has viewed your profile, and you’ve checked them out and find there could be some mutual benefits to connecting and growing each other’s networks, your only goal is to have your connection request approved.

You won’t have or want to do this with every person who views your profile (that’ll get exhausting), but when you find someone who you genuinely believe you could help each other out, reach out.

This is an easy message to send and your next best step is to do a little detective work yourself to find out more about the person so you can reach out with a personal message when you request a connection.

Start things off with a simple introduction, try to include something that you might have in common and ask how they came to view your profile. This part is important and often overlooked, but you want to know exactly what brought them there, and it’s perfectly fine to ask. Here’s an example:

Hey Jamie,

My name is Louise, and I’m a Sydney-based freelance writer. I’m always looking to expand my network of contacts (especially with fellow UNSW alumni!). I noticed you visited my profile on LinkedIn, what brought you by? Did I do something?   

I’d love to connect with you here. Looking forward to keeping in touch and finding ways to help each other out.

Best,

Louise

And it’s that simple. This message does more than strike up a generic conversation; it asks the person to explain exactly what they were interested in. Knowing this provides you with a clear foundation and direction for the relationship or potential next interaction. Which is where it all begins.