Still Need Reasons to Believe in Referral Marketing? 15 Facts About Why Referrals Matter for Your Business

Who doesn’t love hearing about a great product or service from a trustworthy source?  And who could you trust more than your friends and family? People have made purchasing decisions, done business and developed preferences for centuries based on the power of word-of-mouth. We are social beings and exist in community with one another. People…

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LinkedIn: How to Grow Your Network With the Captive Audience You Could Be Missing

When it comes to LinkedIn, the age-old cliché is right – You never know who you’ll meet. LinkedIn is a powerful networking tool for so many reasons. But what’s one of its best features? The fact that you can see exactly who’s been checking you out with one click of a button. It’s great flattery…

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The 3 Whys of Every Successful Strategic Partnership

While some entrepreneurs may be hesitant to partner with other companies due to fear of misalignment, not a balanced relationship or a branding disaster, it can actually be quite beneficial if done correctly. Forming the right strategic partnership can increase your efforts in two essential areas of the business — credibility and distribution.  Be clear…

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When You Build Trust, You Build Relationships

Trust is the foundation of any relationship, so we can appreciate the importance of building trust when networking, facing new clients or customers and generally anyone we’re doing business with. Keep these small things in mind in your next interactions and you’re sure to build trust quickly and connect with the person you’re talking to.…

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Learn More by Keeping Quiet

Indeed, you should be having multiple conversations every day in order to create more opportunities and generate more business. Yet, don’t underestimate the advantage of keeping quite. Here’s when to bite your tongue and what you can learn by doing so. Zip it. You can’t learn when you’re talking. If you spend most of a…

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How to be Smart at Being ‘the Dumbest Person in the Room’

Growing up, we’re praised for getting good grades and doing well in school. So it’s no surprise that many of us might scoff at being told to aim at being ‘the dumbest person in the room.’ Not really the soundest advice, is it? However, consider the endless instances when you’ve been around people who want…

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Referral Marketing “Dos” and “Don’ts”

How can you close the gap in your business? Don’t miss these referral marketing “dos” and “don’ts” that will help you proactively convert happy customers into reliable revenue-drivers: Do give customers the tools they need to promote your company. For referral marketing to work, you can’t expect your referral partners or customers to invest time…

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How to Choose the Right Referral Partners

There are some important things you need to do when choosing and growing a strong referral partnership. Who’s the Right Referral Partner for You? First, make sure you find the right referral partner. The right person is someone who has the same mindset as you and is in line with your values. Don’t get stuck…

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Exploring a Joint Venture? 10 Important Questions to Ask

Wondering whether you should start a joint venture? A joint venture is a step further than a referral partner or strategic partnership and there’s no straight answer to this question. The decision involves addressing various elements. Consider copying the following questions on a word processing document, so that you can constantly address and answer those…

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