Why You Must Use Client Engagement Plans To Get More Referrals

Your clients are the best business development managers that you could hire. Your clients are the best ambassadors and walking billboards that you could hire. BUT, the sorry fact is for most businesses you are lucky if 5% of your clients are actually finding you new business. So why is this? It all comes down…

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Your Marketing Needs To Be Creating Sales Opportunities

Quite often we confuse sales and marketing and we combine them as the same thing We go to networking events to sell We run FB ads to sell We do SEO to sell Where in fact your marketing is all about getting sales opportunities and then your sales is all about converting them into new…

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#1 Reason Why Referral Relationships Fizzle Out

When I look back over the past decade of being in business there are a lot of things I wish I did differently back at the start. As they say, 90% of the journey is all about learning. One of the major things I would do differently is how I managed my referral partners and…

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Saturday Night Quarantinis

It’s been a fun week doing grade 1 addition and subtraction jumping strategies with Soph, while drawing maps of the neighbourhood and locating every park close to us. If you have never had the mentality of ‘Just Get It Done’, then I’m hoping that you are embracing and stating to change, because right now you…

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It’s so easy to be forgotten

45 days Every 45 days, you’re forgotten. Yep. Forgotten. Gone. Your networks won’t remember you. Unless, you actively stay front of mind and engage with your networks. Accelerator number 5 of our 9 Accelerators we teach our clients is all about maintaining engagement with your networks, so they don’t forget you! It’s super simple to…

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Retaining your clients

It’s funny how businesses don’t think much about retaining clients until something happens that make it paramount to do so. Retaining clients is the single smartest marketing strategy that you can implement and the most cost effective. In our 3 R’s to Re-Engage, Retain and Referrals, knowing where your clients are at is the starting…

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An Interesting Morning with Three Different People

I think my morning pretty much sums up on how people are right now in their business.  I had 3 great zoom calls, all very different and all with a big lesson that I want to share with you. The first person, excited, passionate, certain of their services, leading his clients, had lost a handful…

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The Last Thing That Should Stop Is….

We all know that good old saying “When things get tough, the tough get going” Sure, things right now are a bit uncertain BUT things right now provide you with amazing opportunities So the last thing that you should be stopping is your marketing A good marketing system is the lifeline of your business When…

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The Big “O” Word

Your thoughts control your actions and your actions control your results. It is a powerful thing to remember as a business owner… We are in control of our thoughts and therefore our actions. Right now there are so many opportunities. Opportunities to be a better leader to your clients. Opportunities to change your business model…

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Who Do You Ask When You Want Recommendations?

I was in Melbourne last week for a conference.

It was late on Wednesday night, finished for the day and needed something good to eat.

It’s not my town, I don’t know the spots close to me or what’s good or bad.

So what do you do?

You ask people for recommendations!

You get onto your social media or you send out a few texts or even maybe you phone a friend or two.

The point is we rely A LOT on other people and what they know and who they know.

So why don’t you do the same thing to build up a list of referral sources.

A referral source is someone who sells to the same people you sell to and you don’t compete with one another.

We simply just don’t use our networks well enough when creating new referral sources.

Do this right now with me, open your Facebook/LinkedIn Connections.

Have a scroll through the long list of people you have there.

You’re looking for people that have a similar audience to you, without actually doing what you do.

You should start to see 4-5 peoples names stand out to you.

Now, send this simple message to those people – ‘Hi Name, saw your face pop up and knew it was over due saying hello! How are things with you?’

Start the conversation. Once they reply, you can then chat with them about promoting each other to your networks

By doing this activity 2-3 times a week, you’ll easily get an additional 5 referral partners a week.

A simple 5 minute activity, can much such a difference in your overall performance.