To me there are 4 stages in your business and at the beginning you just want clients… Any clients… Just someone please work with me…
However when you understand what is your ‘A’ type client as well as your B / C / D clients then setting up the culture and expectations become much easier. Understanding this is great to attract more ‘A’ clients, but it is also a MUST to knowing where you are going to get more referrals and partnerships from.
In this episode of ‘Get More Referrals Today’ we look at exactly what you should be doing to set yourself up for success.
Remember to subscribe to our YouTube and Podcast Channels. (Just search ‘Referral Marketing Guru’) Grab your free resources at www.referralmarketingguru.com.au/resources
Your online network feels solid and strong. So how do you take online connections, offline? Here are some steps you can take to move your online connections to real-world business relationships
What do you have to offer? Are you aware of the unique value you bring to the table that cannot be easily imitated or duplicated? If not, know what you have to offer before moving forward, so you can contribute to the benefit of another – specifically, the person you’d like to get to know.
Always explore how you can give before you receive. Of course you need to focus on your end goal too, but that’s not the message that will help you connect with someone offline. It might even push them away. Instead, focus on how you can help them first. Reciprocity is essential to building trust and establishing any successful relationship. Know your strengths and how you can provide value to the other person. If you do this, you’ll stand out against others and be more than an online connection. When you’re able to create value for someone, you set yourself apart and become real-world relevant for the other person.
Start or join the conversations happening online. Once you’re clear on what you can offer someone and how you might provide value to them. With the right attitude you can productively listen and join online conversations. Easy ways to build online rapport is by following people you admire on Twitter, re-tweet or share their content, like their statuses on facebook, endorse their skills on LinkedIn (when relevant). When you’re listening, it shows and you will be front of mind and familiar so it feels like they already know you when you initiate anything offline. However, remember to always be thoughtful and authentic while doing this or all they’ll see are bad intentions.
Be clear in your intentions. Especially if you’re cold emailing, get to the point and be entirely clear about what you want. Everyone’s time, (especially successful people) is valuable. Nobody wants to guess what you want, or even worse, think you don’t know what you want. Be clear, short and to the point. Communicate your “ask” and couple it with something of value you can give and you’ll be more likely to get a response.
Get an introduction. Anyone will be more likely to respond to an introduction when referred by someone they know. When you’re introduced by a qualified source, it’s essentially social proof and an endorsement to you. The risk of losing their valuable time is significantly lowered and they’re more likely to like you if they like and respect the person who referred you.
Most people are horrible at marketing and the rest still fail to get the traction they would like. That is because we are usually doing the wrong activities to the wrong people at the wrong time.
In this video we look at the 3 segments to your marketing and how you can ensure you are generating growth into your business.
Make sure you subscribe to get great small business marketing tips, video’s and how to’s on referral marketing, using your business networks better and creating partnerships to fill your sales funnels.Plus great business ideas. Great for any coach, consultant or professional service business.
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Remember to grab your copy of the Referral Game Plan at www.referralmarketingguru.com.au/gameplan
Who is Michael Griffiths? Michael is the founder of Referral Marketing Guru & the #1 authority on referral marketing training around the globe. He speaks some 60+ times just on referral marketing and partnerships and runs the leading referral marketing training program to help you build your own Million Dollar Referral System. He encourages active networking in BNI, Chamber Of Commerce and Referral Groups to build your own referral teams.
A good leader…
Inspires and motivates others
People wants to work for a company that makes a difference in the world. A good leader regularly helps the members of her team connect to the vision and connect what they do to the impact it has on customers and communities.
Displays high integrity and honesty (always)
Great leaders are honest and transparent, and have high integrity–they do what they say they are going to do, and they ‘walk the talk.’ This is how they build respect.
Is a problem-solver with good people skills
Ultimately, leaders are recruited, trained, and chosen to solve organizational problems, and to take advantage of opportunities in the marketplace. This requires excellent analytical abilities and also above-average people skills.
Drives for results
Some people are happy to sit back and watch the world go by. Great leaders have a higher level of perseverance, stick-to-itiveness, and drive than most anyone else, and they can be counted on to get things done.
The best leaders set aside time (and money in their budgets) to develop their workforce. They look for the most promising employees, and provide them with the training they need to become their company’s next generation of great leaders.
Great leaders communicate with their people often, and in a variety of different ways. Whatever the medium they use, leaders don’t talk about communicating–they just do it.
A good business is built on a solid foundation of relationships and trust. A good leader takes time every day to build relationships with the members of the team, customers and vendors, boss, their network, others in the industry, and the community.
The problem for most businesses is they don’t have enough people, or the right sort of people, to create new opportunities with. They have a core group, but that core group becomes stale or they drop off, or there is just not enough of them.
In this ‘Get More Referrals Today’ podcast we look at why you must grow your networks with new people every day and how to do this in 3 simple steps.
Remember to subscribe to our podcast on whatever channel you are listening to it right now. Grab our Million Dollar Referral System Guide at – www.michaelgriffiths.com.au/guide
This is why caring for others (clients & our networks) is so important to me…